Have you ever asked why some hosting companies can continue to grow while the majority start to slow down? The key is having a plan and sticking to it. A hosting business is about developing trust and helping clients more than it is about providing web space on servers.
The easiest strategy is superb client services. Sounds easy, right? But many hosting companies fail because they treat their clients like numbers instead of people. Quick turnaround on questions, undivided attention, and going above and beyond will garner trust quickly.
I have even had clients leave a customer’s hosting service and switch to my hosting because I answered an urgent support ticket in the evening. All little things like that will earn trust, fast.
Take a step back and picture saying "no downtime" to your client; then their server crashes every week - that's terrible! Customers want reliable servers and flexible plans.
Even the best host ideas won't grow if no one knows about them. Use social media, blogs and forums to engage potential customers.
I like sharing tutorials and tips - it helps people know that I know what I'm talking about. Communities are more likely to trust a business that helps and shares information with them.
Technology moves fast! Make sure you are aware of trends, such as cloud hosting, VPS, and automation. When you add new products, services, or improve old ones, you keep your business competitive.
Keeping things fresh, even adding automatic backups or new control panels, helps you keep customers happy and loyal!
Focus on Fantastic Service
Prioritize Your CustomersThe easiest strategy is superb client services. Sounds easy, right? But many hosting companies fail because they treat their clients like numbers instead of people. Quick turnaround on questions, undivided attention, and going above and beyond will garner trust quickly.
I have even had clients leave a customer’s hosting service and switch to my hosting because I answered an urgent support ticket in the evening. All little things like that will earn trust, fast.
Provide Dependable and Flexible Services
Customers Desire TrustTake a step back and picture saying "no downtime" to your client; then their server crashes every week - that's terrible! Customers want reliable servers and flexible plans.
- Use robust hardware (physical and cloud hardware) & a strong network (reliable broadband)
- Offer viable plans for supporting small-sites and large setups
- Have the latest security & software updates
Join Communities and Market
Don't Just Wait For CustomersEven the best host ideas won't grow if no one knows about them. Use social media, blogs and forums to engage potential customers.
I like sharing tutorials and tips - it helps people know that I know what I'm talking about. Communities are more likely to trust a business that helps and shares information with them.
Keep Improving
Stay on Top of TechnologyTechnology moves fast! Make sure you are aware of trends, such as cloud hosting, VPS, and automation. When you add new products, services, or improve old ones, you keep your business competitive.
Keeping things fresh, even adding automatic backups or new control panels, helps you keep customers happy and loyal!
