Surprise surprise. Trump Media is building a search engine of its own using AI. Yes, the same entity that built Truth Social is trying to assist people in searching the web—and they're utilizing Perplexity AI to accomplish it.
If you have absolutely no idea what that even means, no worries there. Let's spell it out for one another in an incredibly simple way to grasp.
Why Is Trump Media Building a Search Engine?
Good question. After all, there’s already Google, right?
Well, Trump Media wants to create a search tool that gives people results without filters or bias. Some folks believe current search engines hide certain information or show only one side of a story. Trump Media says they want to fix that by offering something “more honest.”
They crave a search engine that presents both sides and speaks truth to power—like their Truth Social website.
What Is Perplexity?
Perplexity is an intelligent AI device—sort of a combination of Google and ChatGPT. You ask it a question, and it provides an immediate, concise answer with links to where it found the information. You don't have to click through a bunch of sites.
Here's why folks are fans:
• It provides you with quick responses with sources
• You can just keep spraying follow-up questions, like in an chat
• It is user-friendly
Trump Media is now leveraging that technology and putting their own version on top of it.
Trump Media's Version Unique?
So what is unique? Here's what we know so far:
• It won't have annoying ads
• It will probably look and feel like Truth Social
• It promises to display less biased results
• It will provide you with AI-generated summaries so you won't have to sort through long pages
Will it destroy Google? Not likely anytime soon. But if you want something different, it may be worth a try.
Is It Just Another Political Tool?
You may be wondering—is this Trump people only? Possibly, but that does not mean that it will be of no use.
Most individuals prefer search engines that can speak their language or that don't contain adverts. Even if targeted towards a niche crowd, it will still provide real value—if it is fast and convenient.
Final Thoughts
Regardless of your opinion about Trump, this is an intriguing move. By messing with an AI search engine by Perplexity, Trump Media is experimenting with new tech terrain.
Will it be a success? Who knows. One thing is sure, though—search engines are evolving, and this one may be something to think about.
Would you employ it?