Brands don’t typically change their name or look for no reason whatsoever. It’s typically because of two key reasons: Have you ever opened your hosting account and thought it looked different because it had a new name, logo, or even dashboard? Strange isn’t, but it happens. Don’t worry though. You’re just seeing the shift of a hosting platform from one brand to a new brand.
• Merger or buyout - One business acquires a business and it merges into the other.
• Better technology - The brands upgrade their platform and come out with a new identity.
For instance, I experienced this with one of my VPS providers. At first I thought I typed a wrong login. But they just rebranded to new name.
• Faster servers along with improved uptime
• More support staff available to help with issues
• Other features, such as free CDN, backups, or, better dashboards
Just like when, the place you usually eat at gives you free fries with your burger - sweet, right?
• Prices that shock you.
• New policies or limits you dislike.
• Time you spent migrating and wasted on trying to figure things out.
I had to explain this to a client once, and let me tell you, it was a challenge!
So, the next time your hosting brand changes, just breathe. Ask yourself: Are you experiencing an upgrade in disguise?
Why Do Hosting Brands Change?
Businesses don’t change names or looks for the sake of having fun, they do this because of:• Merger or buyout - One business acquires a business and it merges into the other.
• Better technology - The brands upgrade their platform and come out with a new identity.
For instance, I experienced this with one of my VPS providers. At first I thought I typed a wrong login. But they just rebranded to new name.
The Positive Effects of Hosting Brand Change
So, what are the benefits of changes in hosting platforms?• Faster servers along with improved uptime
• More support staff available to help with issues
• Other features, such as free CDN, backups, or, better dashboards
Just like when, the place you usually eat at gives you free fries with your burger - sweet, right?
The Negative Effects
However, the reality is the change often will include less than good effects too:• Prices that shock you.
• New policies or limits you dislike.
• Time you spent migrating and wasted on trying to figure things out.
I had to explain this to a client once, and let me tell you, it was a challenge!
What you Can do About it
If your host brand is changing, here are some things to do:- Read their emails - They will tell you what changes.
- Look to see if you get any new features - You might be getting tools that are better than what you had before.
- Look at other hosts - If you hate it, move your site.
- Always back up - Always keep a backup of your files and databases.
Closing Thought
While I often find it fascinating to observe how hosting brands develop and change as I follow them, at times it seems a bit chaotic. At other times they provide us with some really cool features that I didn't expect to see and I enjoy following it. If you're following and not stagnant, change can be a good thing.So, the next time your hosting brand changes, just breathe. Ask yourself: Are you experiencing an upgrade in disguise?