Google is rolling hide ads feature. Again relevant content is superior in paid category also.

[nick]

As we speak, Google is rolling out a global update that changes how ads Google is currently launching a significant global update that transforms the way ads are displayed in search results. The traditional “Ad” label is being replaced with a fresh “Sponsored” tag, marking a pivotal shift in user experience. For the first time ever, users will have the power to hide ads they find unappealing. However, this also presents new challenges for advertisers who must create relevant content to display to viewers, even when they are paying.
Here’s what to expect:

• Limited Visibility: Ads that don’t feel relevant can now be hidden, limiting reach.
• Budget waste: Already struggling advertisers may get filtered out.
• Increasing competition: The remaining viewers will fluctuate, leading to more intense competition.

This shift rewards precision, helpfulness, and user alignment. Reminding the businesses that relevancy is more important for retaining users to products as well as to Google.
If your Google Ads aren’t relevant, your results could start further declining.